Here are some slides from a presentation I recently gave about promoting iPhone apps.
If you’re wondering, the format is as per my impromptu app (impromptuapp.com). Or you can just read it as-is (it’s just markdown with exclamation marks for slide separators).
Hope someone finds this useful! It’s a conglomeration of bad knocks, and advice from some very good marketing guys who were so kind to me.
App promotion ============= Here's a bunch of my apps, how they're going, and how I tried to promote them. ! Telstra app ----------- * No marketing * Making slightly more than pocket money * Dying due to reviews * Telstra site = very hard to work with * Succeeded because people already searching for it ! Impromptu --------- * Made app * Made website to promote it * Use ads to send people to website * Not much luck ! Service History --------------- * Made app * Made website to promote it * Made all other apps free * Made the 'more apps' tab promote this app * Get 2 or 3 sales a day - so it is working, a bit * Not much luck ! Skeleton Key ------------ * Made app * Will have site * Asked for marketing help, and got... ! Suggestions! --- * Landing page site * Collect emails, not send to app store * Getting emails is easier than getting sales * Then promote the app through emails, leading to sales * Send people there via ads, forums (ads don't work) * But i've already built it, so i'll try this for the next app... ! Patio11's suggestions ------- * Find a community * Build their app * Work with them * Then marketing is easy ! My new idea ------- Combine both, to hopefully great effect ! New Method ========== * Find underserved community forum * Working with them, make app * Make placeholder page, collect emails, have shareables * Attract via forums and ads * Emails with updates * Done * Post launch, still interact, and email updates * Emails link to forum for discussion ! Scratch your own itch is wrong, scratch a community's itch.
Thanks for reading! And if you want to get in touch, I'd love to hear from you: chris.hulbert at gmail.
(Comp Sci, Hons - UTS)
iOS Developer in Sydney.
I have worked at places such as Google, Cochlear, News Corp, Fox Sports, NineMSN, FetchTV, Woolworths, and Westpac, among others. If you're looking for a good iOS developer, drop me a line!