Here are some slides from a presentation I recently gave about promoting iPhone apps.

If you’re wondering, the format is as per my impromptu app ( Or you can just read it as-is (it’s just markdown with exclamation marks for slide separators).

Hope someone finds this useful! It’s a conglomeration of bad knocks, and advice from some very good marketing guys who were so kind to me.

App promotion

Here's a bunch of my apps, how they're going, and
how I tried to promote them.


Telstra app

* No marketing
* Making slightly more than pocket money
* Dying due to reviews
* Telstra site = very hard to work with
* Succeeded because people already searching for it



* Made app
* Made website to promote it
* Use ads to send people to website
* Not much luck


Service History

* Made app
* Made website to promote it
* Made all other apps free
* Made the 'more apps' tab promote this app
* Get 2 or 3 sales a day - so it is working, a bit
* Not much luck


Skeleton Key

* Made app
* Will have site
* Asked for marketing help, and got...



* Landing page site
* Collect emails, not send to app store
* Getting emails is easier than getting sales
* Then promote the app through emails, leading to sales
* Send people there via ads, forums (ads don't work)
* But i've already built it, so i'll try this for the next app...


Patio11's suggestions

* Find a community
* Build their app
* Work with them
* Then marketing is easy


My new idea

Combine both, to hopefully great effect


New Method

* Find underserved community forum
* Working with them, make app
* Make placeholder page, collect emails, have shareables
* Attract via forums and ads
* Emails with updates
* Done
* Post launch, still interact, and email updates
* Emails link to forum for discussion


Scratch your own itch is wrong, scratch a community's itch.

Thanks for reading! And if you want to get in touch, I'd love to hear from you: chris.hulbert at gmail.

Chris Hulbert

(Comp Sci, Hons - UTS)

iOS Developer (Freelancer / Contractor) in Australia.

I have worked at places such as Google, Cochlear, Assembly Payments, News Corp, Fox Sports, NineMSN, FetchTV, Coles, Woolworths, Trust Bank, and Westpac, among others. If you're looking for help developing an iOS app, drop me a line!

Get in touch:
[email protected]

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